About Me
I didn’t go to school for this.
I was 16 when I finished my first "real" job. An 11-month gig as an ESL tutor. A few months later, lockdowns hit, and I wrote my first blog post. It was genuinely terrible. But something clicked, and I kept going.
That was January 2020.
Since then, I’ve written over 700 articles, managed a team of 15 writers, grown a site’s traffic from 40k to 160k monthly visits, rewritten a homepage for a European ride-hailing brand, run email campaigns to 130k+ subscribers, and built an entire competitor content library covering 15+ software platforms from scratch.
What I actually do
I write content and copy that makes brands look like the obvious choice.
That means different things depending on who I’m working with. For a B2B SaaS company, it’s competitor reviews and software comparisons that rank for high-intent keywords and turn readers into booked demos. For a ride-hailing app, it’s city-launch campaigns and OOH ads in a language and context that actually feels "at home". For a sports betting brand, it’s emails that 130k people open but also click. For a creator platform, it’s 280 articles that help build the content foundation for a team that eventually grew to 25+ people.
The common thread is bottom-of-funnel thinking. I’m most useful when someone is already close to a decision and the content needs to push them over the line — whether that’s booking a demo, downloading an app, signing up for a sportsbook, or buying a course.
How I got here
I spent the first two years of my career writing 4–5 articles a week for agencies and early clients. Informational guides, tool listicles, product reviews. I wrote about everything from home improvement to men’s lifestyle to watches. Somewhere around article 300, I noticed that the bottom-of-funnel stuff (the competitor comparisons, the “best tools” listicles, the alternative pages) consistently drove the best results for clients. So I leaned into it.
By late 2022, I was editing and managing content for Exquisite Timepieces, a luxury watch retailer. I scaled their writing team, built the editorial operation from scratch, and grew their traffic 4x in the first year. When that settled after an algorithm shift, I expanded into Reddit marketing and YouTube scripts. The site still sits at more than double where it started.
In 2023, I joined Whop, a creator economy platform, as one of their first two contract writers. Over nearly two years I wrote 280+ articles — creator reviews, monetization guides, SaaS content, and eventually a full help center rewrite. The content team grew from 25+ people during my time there, and organic traffic significantly increased.
Then, things got interesting. In mid-2024 I started writing for Freenow, a ride-hailing app, doing Greek-language CRM copy. Within two months, their senior copywriter left and I stepped into the lead role. I ended up rewriting their homepage, building their driver landing page, writing bus ads, and creating city-launch campaigns for 3 Greek cities where nobody had ever used a taxi app. Most of the copy I wrote during that period is still being used as the starting point for new campaigns.
After I stopped working with Whop, I took on email marketing for XCLSV, a sports betting media company, writing ~20 emails a month for their list and ghostwriting campaigns sent to 130k+ subscribers through a partner brand.
Most recently I’ve been the content writer at Archie, a workplace management SaaS platform, where I write the competitor reviews and software comparisons that make up their bottom-of-funnel content strategy.
What I’m like to work with
I’m direct. If your brief is missing something, I’ll ask. If I think the approach is wrong, I’ll say so. If the content isn’t the problem, I’ll tell you that too, even though it means less work for me.
I work fast. I’ve held 3–4 clients simultaneously for most of my career. Context-switching between a SaaS competitor review, a Greek taxi ad, and a sports betting email in the same week is just how I operate.
I write in English and Greek, natively in both. But mostly English :))
Want to work together?
I’m currently open to freelance projects and full-time roles in content marketing. If you’ve read this far, we should probably talk.